WhatsApp automation that qualifies, follows up and closes more.
A lead that waits too long for a reply leaves. A lead with no follow-up goes cold. MercaBot automates the two most critical steps of the WhatsApp sales funnel: immediate qualification with generative AI and automated follow-up for leads that went silent. Your team only steps in for negotiations that genuinely need human judgment.
What sales automation delivers
- Immediate qualification: product, budget and urgency captured before the team enters.
- Automated follow-up with inactive leads between 24h and 72h — composed by AI with chat context.
- Basic CRM in the dashboard: see contacts by status (new, qualified, converted).
- Instant reply outside business hours — zero leads lost to slow response.
- Weekly report: conversation volume, unique contacts and hours saved.
Automated qualification
The bot finds out what the customer wants and how much they can spend — before the rep enters the chat.
AI follow-up
Contextual re-engagement message, not generic. Boosts return without sounding like a chase.
Built-in CRM
Manage contacts by status in the panel itself. No extra integration to start.
The WhatsApp sales funnel has two main bottlenecks
The first is response speed: studies show that leads answered in under 5 minutes are up to 9× more likely to convert. Automation solves it — the bot replies instantly, any time, without depending on who's available on the team.
The second is follow-up: most leads need more than one touchpoint before deciding, but small teams rarely have time to do this systematically. MercaBot automatically identifies contacts that went silent between 24h and 72h and sends an AI-composed re-engagement message — grounded in what the customer asked before. Result: more conversions without hiring.
FAQ — WhatsApp sales automation
Qualifies the lead before the rep steps in and runs automated follow-up with those who didn't reply. The rep enters when the lead is ready to decide.
No. The AI composes messages based on the previous conversation context — the customer gets a natural continuation, not a generic nudge.
Not necessarily. MercaBot includes a basic CRM with status (new, in progress, qualified, converted) directly in the dashboard.
No cap on parallel conversations. The Starter plan includes up to 1,000 AI replies per month — higher plans offer larger volumes.